Joico Blonde Life Purple Shampoo for blond Hair Eliminating Yellow Reflections 300 ml
A professional shampoo designed specifically for blonde, bleached, platinum, and gray hair. Thanks to its purple pigments, it helps neutralize unwanted yellow and brassy tones, restoring a cool, fresh shade. The formula effectively cleanses hair and scalp while caring for the delicate structure of hair after bleaching and coloring. The shampoo features SmartRelease™ technology, which gradually releases active ingredients that support hair repair, protection, and strengthening, even after washing. The addition of arginine, keratin, and Monoi and Tamanu oils helps strengthen hair, improve elasticity, and reduce frizz. Regular use helps maintain a cool blonde tone and healthy-looking hair.
ACTION
✔ neutralizes yellow and copper tones
✔ helps maintain a cool blonde shade
✔ gently cleanses the hair and scalp
✔ supports hair regeneration and strengthening
✔ helps smooth and soften strands
✔ gives hair shine and fresh color
KEY INGREDIENTS
✔ Purple pigment – helps neutralize warm reflections
✔ SmartRelease™ technology – supports long-term hair regeneration and protection
✔ Arginine – strengthens the hair structure
✔ Hydrolyzed keratin – supports the reconstruction of damaged strands
✔ Monoi Oil – helps smooth and moisturize hair
✔ Tamanu Oil – supports hair protection and shine
FOR WHOM
✔ for blonde hair
✔ for bleached and platinum hair
✔ for gray hair
✔ for people who want to maintain a cool hair tone
HOW TO USE
Apply a small amount of shampoo to wet hair and scalp. Massage into a lather, then rinse thoroughly. Ideally, use 2-3 times a week. For best results, use with Blonde Life Violet conditioner.
COMPOSITION (INCI)
Water / Aqua /Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera ( Coconut ) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200). The full, current INCI composition si always on the product packaging.
FAQ – frequently asked questions
✔ Does the shampoo neutralize yellow tones?
Yes – the purple pigment helps remove yellow and copper reflections.
✔ What kind of hair is it suitable for?
For blonde, bleached, platinum and grey hair.
✔ How often should I use the product?
Preferably 2-3 times a week.
✔ Does the shampoo regenerate hair?
Yes – it contains ingredients that support hair restoration and protection.
✔ Can the product dry out hair?
The formula has been enriched with moisturizing and smoothing ingredients that support hair comfort after lightening.
